Three-dimensional marks are those marks constituted by the particular or arbitrary shape of the product or its packaging. These marks protect the bodies that consist of the three dimensions of space such as height, width and depth, which are reflected in the containers, the wrappers, the shape or presentation of the product or service, as long as they are distinctive.

This type of trademark is regulated in article 37 of Law 61 of October 5, 2012, which reformed article 90 of Law 35 of May 10, 1996, which states that:

“The following elements may constitute trademarks, among others:

…

4. Three-dimensional shapes, including wrappers, containers, the shape of the product or its presentation and holograms.

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Our trademark law allows a three-dimensional figure to be registered as an industrial model and/or as a three-dimensional trademark, giving its owner the option of registering his design as an industrial model, as a trademark, or in both forms, since there is no prohibition for the registration is simultaneous.

Registering it as a three-dimensional trademark can have greater advantages, since the registration of a trademark has a duration of ten (10) years, which are counted from the date of submission of the application and can be renewed indefinitely for the same periods. , provided that the renewals are requested within the established term and the corresponding rights and fees are paid.

Unlike three-dimensional trademarks, registration in the industrial model expires after ten (10) years, counted from the date on which the registration application was submitted in Panama, and can only be extended for an additional period of five (5). ) years, however, not indefinitely like the three-dimensional trademark, since upon expiration of this five (5) year extension, said industrial model becomes public domain.